Privacy policy
Last updated: October 27, 2025
This Privacy Policy describes our policies and procedures regarding the collection, use and disclosure of your information when You use our Service. It also informs You about your privacy rights and how the law protects You.
We use your personal data to provide and improve the Service. By accessing and using our Services, You acknowledge that You have read this Privacy Policy and understand the methods of collection, use and disclosure of your information as described in this Privacy Policy.
JuCaUp operates this store Artifact MokUP and the website https://artifactmokup.fr, including all information, content, features, tools, products and related services to provide You, as a customer, with a personalized shopping experience (hereinafter the “Services”). https://artifactmokup.fr is a store powered by Shopify, which allows us to provide the Services. This Privacy Policy describes how we collect, use and disclose your personal information when You access or use the Services, make a purchase or any other transaction, or when You communicate with us by any means. In case of contradiction between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing and disclosure of your personal information.
Interpretation and Definitions
Words with an initial capital letter have meanings defined under the following conditions, whether in singular or plural form.
Definitions
- Account: A unique account created for You to access our Service or parts of it.
- Company (referred to as “the Company”, “We”, “Us” or “Our”): JuCaUp.
- Cookies: Small files placed on your computer, mobile device or other device by a website, containing details of your browsing activity.
- Country: France.
- Device: Any device that can access the Service, such as a computer, smartphone or tablet.
- Personal Data: Any information relating to an identified or identifiable person.
- Service: The Artifact MokUP website accessible at https://artifactmokup.fr
- Service Provider: Any natural or legal person who processes data on behalf of the Company (examples: third-party providers, employees).
- Usage Data: Data collected automatically through the Service or its infrastructure (e.g. visit duration).
- You: The individual or entity using or accessing the Service.
Collection and Use of Your Personal Data
When we use the term “personal information”, we refer to information that identifies You or can reasonably be linked to You or another person. Personal information does not include data collected anonymously or rendered non-identifiable such that it cannot identify You or be reasonably linked to You. We may collect or process the following categories of personal information, including deductions derived from them, depending on how You interact with the Services, your place of residence, and to the extent permitted or required by applicable law:
- Contact details including your name, address, billing address, shipping address, phone number and email address.
- Financial information including credit card, debit card and bank account numbers, payment card details, bank account information, transaction details, payment method, payment confirmation and other payment details.
- Account information including your username, password, security questions, preferences and settings.
- Transaction information including items You view, add to cart, add to wishlist, purchase, return, exchange or cancel, as well as your past transactions.
- Your communications with us including information contained in your communications, for example when You send an inquiry to customer service.
- Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
- Usage information including details about your interaction with the Services, including how and when You access or interact with them.
Sources of Personal Information
We may collect personal information from the following sources:
- Directly from You, including when You create an Account, access or use the Services, communicate with us, or otherwise provide us with your personal information;
- Automatically through the Services, including from your Device when You use our products or Services or access our websites, and through Cookies or similar technologies;
- From our Service Providers, including when we engage them to implement certain technologies and they collect or process your personal information on our behalf;
- From our partners or other third parties.
Account Rights
You can access, modify, view or delete your Account information by submitting a request and providing your email address.
Cookies and Tracking Technologies
We use Cookies and similar technologies (web beacons, tags, scripts) to track activity on our Service and store information.
- Essential Cookies (session): necessary to provide and secure the Services. (corresponds to the "Necessary only" button)
- Consent Cookies (persistent): remember whether You accepted the use of Cookies.
- Functional Cookies (persistent): remember your preferences (e.g. language, logins).
You can configure your browser to refuse Cookies, but this may limit some Service functionalities. Flash Cookies are managed separately; see Adobe documentation for their removal.
Use of Your Personal Data
Depending on how You interact with us or the Services You use, we may use your personal information for the following purposes:
- To provide, adapt and improve the Services. We use your personal data to provide the Services, including fulfilling our contract with You, processing payments, handling orders, remembering preferences and products of interest, sending notifications related to your Account, handling purchases, returns, exchanges or other transactions, creating, maintaining and managing your Account, organizing shipments, facilitating possible returns or exchanges, enabling You to post reviews, and creating a personalized shopping experience such as product recommendations. This may include using your personal data to better tailor and improve the Services.
- Marketing and advertising. We use your personal data for marketing and promotional purposes, such as sending You marketing, advertising and promotional communications by email, SMS or postal mail, and showing You online advertisements for products or services on the Services or other websites, including based on items You have previously purchased or added to your cart and your other activities on the Services.
- Security and fraud prevention. We use your personal data to authenticate your Account, ensure secure payment and shopping experiences, detect, investigate or respond to fraudulent, illegal, dangerous or malicious activities, protect public safety and secure our Services. If You choose to create an Account, You are responsible for maintaining the confidentiality of your login credentials. We strongly recommend that You do not share your username, password or other access identifiers with anyone.
- To communicate with You. We use your personal data to provide customer service, respond to your requests, inform You of new offers or events (unless You opt out), and maintain our business relationship.
- Legal reasons. We use your personal data to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government authorities, for investigations, potential or ongoing disputes, or to enforce our terms or policies and investigate possible violations.
Sharing of Your Personal Data
In certain circumstances, we may disclose your personal data to third parties for legitimate reasons, consistent with this Privacy Policy. These may include:
- With Shopify, providers and other third parties offering services on our behalf (e.g. IT management, payment processing, data analysis, customer service, cloud storage, processing and shipping).
- With business and marketing partners to provide marketing services and deliver advertising. For example, we use Shopify to enable personalized advertising via third-party services, based on your online activity across different merchants and websites. Our partners will use your information in accordance with their own privacy policies. Depending on your place of residence, You may have the right to request that we stop sharing your information for advertising and marketing purposes.
- When You instruct us, make a request or otherwise consent to disclose information to third parties (e.g. for shipping, or through social media widgets or login integrations).
- With our affiliates or more generally within our corporate group.
- As part of a business transaction such as a merger or bankruptcy, to comply with legal obligations (e.g. subpoenas, search warrants), to enforce terms or policies, or to protect the Services, our rights and the rights of users or third parties.
- Other users during public interactions.
- Any other situation with your consent.
Data Retention
We retain your personal data only as long as necessary for the purposes described and to meet our legal obligations.
For example:
- Billing data: 10 years.
- Inactive customer data: 3 years after last contact.
- Cookies/advertising data: up to 13 months.
Usage data are usually retained for shorter periods unless needed for security or required by law.
Data Transfer
Your data may be transferred and stored outside France and the European Union, in countries where data protection may differ. We take all necessary measures to ensure your security and compliance with this policy before any transfer.
Data Disclosure
- In case of major business transactions, we will inform You of any change regarding data use.
- We may disclose your data under legal obligation or in response to authorities.
- We may also disclose to protect our rights, investigate abuse, ensure user safety or defend ourselves legally.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information regarding your access to and use of the Services to provide and improve them. The information You submit to the Services will be transmitted to and shared with Shopify, as well as with third parties who may be located outside your country of residence, in order to provide and improve the Services. Additionally, to protect, develop and improve our business, we use enhanced Shopify features that integrate data and information from your interactions with our store, other merchants and Shopify. For these features, Shopify is responsible for processing your personal data and for responding to your data rights requests. For more information about Shopify’s use of your data and your rights, refer to Shopify’s Consumer Privacy Policy and Privacy Portal.
Relationship with Google
We use Google reCAPTCHA v3 on our website to protect certain Services (e.g. contact form, account creation, checkout) from automated abuse and spam. This tool automatically analyzes certain browsing elements (e.g. IP address, time spent, mouse movements, clicks) to determine whether the action is performed by a human. The use of reCAPTCHA is subject to Google’s Privacy Policy and Terms of Use:
- Privacy Policy: https://policies.google.com/privacy
- Terms of Use: https://policies.google.com/terms
The use of reCAPTCHA is based on our legitimate interest (Article 6(1)(f) GDPR) to secure our website and prevent automated abuse.
Data Security
Although we use commercially reasonable means to protect your data, no method of electronic transmission or storage is completely secure.
Children’s Privacy
Our Service is not intended for persons under 15 years of age. We do not knowingly collect personal data from them. If You are a parent/guardian and become aware of unauthorized collection, please contact us for immediate deletion.
Links to Other Websites
Our Service may contain links to other websites beyond our control. We are not responsible for the content, privacy policies or practices of third-party sites.
Changes to This Policy
We may update this Privacy Policy at any time. Changes will be posted on this page with the updated date. You may also be notified by email or through the Service before they take effect.
Legal Bases for Processing
We process your personal data under the following legal bases:
- Performance of a contract: order processing, delivery, customer service.
- Consent: sending marketing offers, using marketing Cookies.
- Legal obligation: invoicing, accounting retention.
- Legitimate interest: website improvement, fraud prevention, Service security.
Your Rights and Choices
Depending on your place of residence, You may have some or all of the rights listed below concerning your personal data. These rights are not absolute and apply only in certain circumstances. We may refuse your request as permitted by law.
- Right of access/information: to request access to personal data we hold about You.
- Right to erasure: to request deletion of personal data we hold about You.
- Right to restriction of processing.
- Right to rectification: to request correction of inaccurate data we hold about You.
- Right to portability: to request a copy of your data and its transfer to a third party in certain cases.
- Right to object/manage preferences: to object to marketing or communications. You can unsubscribe at any time using the opt-out link in our emails. If You unsubscribe, we may still send non-promotional emails such as order updates.
- Right to withdraw consent at any time.
If You reside in the UK or the EEA, subject to local law, You may also:
- Object or restrict processing for certain purposes.
- Withdraw consent. Withdrawal does not affect lawful processing prior to withdrawal.
We will not penalize You for exercising these rights. We may need to verify your identity before processing requests. You may designate an authorized agent to act on your behalf, who must provide proof of authorization. We will respond within timeframes required by law.
Complaints
If, after contacting us, You believe your rights are not respected, You may contact a consumer mediator under our Terms of Sale, or file a complaint with the competent authority:
CNIL – Commission Nationale de l’Informatique et des Libertés
https://www.cnil.fr
Contact
For any questions about this policy or to exercise your rights, contact us via:
- Email: artifact.mokup@gmail.com
- Contact form on site: https://artifactmokup.fr/en/pages/contact
- Postal address: Le Bourg, 43340 Saint-Haon, France